If you are running your online business, whether it is small or big, SEO plays a vital role in your business growth. In the 1990s, when we had to promote our business services or products, we chose offline promotion like newsprint and banners on roads. Now, we are in the 2024 era, where everything is digital. SEO is part of digital marketing services. If you are looking for the best SEO company in India, choose ASK Digital Agency. The price is affordable, as are the best SEO services in India. We have knowledge of SEO and techniques for ranking your website faster in search engine results.
To reach your target audience, you need a platform where users search for you and a Google search engine. If you want your website to get top results, then it is possible with SEO. SEO brings organic traffic to your website.
Let’s discuss first What is SEO?
What is SEO?
SEO stands for search engine optimization; it helps increase your business’s visibility. Google is our search engine, and SEO is a way of ranking keywords on a Google SERP through SEO activities. If you are not a technical person and are not aware of digital marketing services, let me make it easy for you.
For example:
When you search on Google for something like “Digital Marketing Services in India,”. You can check out the list of pages that appear on the search page. Websites rank on different pages according to their work, efforts, and strategy. Here, digital marketing is one of your keywords. Keywords are ranked according to an SEO expert’s work strategy.
What are the SEO activities?
ON-Page Activities
Off-Page Activities
Technical SEO Activities
Let’s discuss all of these activities step by step:
Before discussing all SEO activities, I will recommend that you choose the best SEO company for your brand promotion who is aware of all the SEO tasks and strategies. Always choose an SEO company in India because prices are reasonable for clients. Also, good knowledge of SEO.
On-page activities are basically optimizing website content for users and search engines as well. It matters a lot in search ranking. 70% of our SEO ranking depends on on-page SEO.
On-page is basically how you should organize your website for users and search engines. When a user comes to your website, they should find your content well-organized and understood. If your users are satisfied with your website content and overall structure, then you will automatically do well in search engine results.
What are the ways to rank your website in Google search results through on-page activities?
The first is keyword research. Let’s start with keyword research:
Keywords play an important role in SEO; you should choose your website’s keywords wisely. Always choose the right keywords that have good searches and low competition in the market. Keywords are basically chosen for a website according to user intent and website types. Now a question arises: What is user intent in keyword research?
User intent, also known as search intent, is basically about what types of information a user is looking for in a Google search engine. User intent types are:
Informational Intent:
When users are looking for information, they want to read and increase their knowledge. Reading online information is basically user intent. A user is looking for answers to his or her questions.
- Blogging sites offer informational intent for users. SEMRUSH is an example of informational intent.
Navigational Intent:
Users can find a specific page or website.
- Twitter log in page; the Facebook login page
Commercial (transactional) intent
Users are looking to buy something online. The purpose is clearly to purchase something.
Example:
- Buy online SEO courses.
Transactional Intent
The user wants to perform a specific task, like downloading apps or software.
Do keyword research using user intent requirements from your website.
Content Optimization:
Content matters a lot in SEO. Your keyword ranking depends on your content. Things you need to keep in mind when you hire a content writer for your website.
- Always write unique content for your website.
- Write it according to the user’s intent.
- Keep in mind that you are writing for an audience that is loved by your audience.
- Follow EAT (experience, expertise, authoritativeness, and trustworthiness). It is not a ranking factor but a guideline given by Google for content.
- Avoid keyword stuffing. Keyword stuffing is basically when we target our target in an unnatural way just for ranking in Google SERP.
Title Tag:
A title tag is just a tagline for your business that describes your brand and services. Always include the primary keyword in the title tag. When someone searches on Google about your brand and services using keywords, a title tag appears and describes the brand and business.
For example, you search “Digital Marketing Services in India.” This is your keyword, and a short title appears in the search engine Best Digital Marketing in India. Call now at —-. This is our title tag image and can better explain what an exact title tag is. The character of the title tag should be at least 50–60 characters. Always include the primary keyword in the title tag.
Always add a CTA in the title tag. A CTA is basically a call to action. CTA is your phone number. Benefits of CTA: If someone is in a hurry and looking for your product or services, they can contact you immediately. They don’t need to visit a website to save time and also increase business online visibility.
If you are using WordPress, you can check out some recommendations related to the title tag, and you can also check the preview of your title tag before publishing.
Meta Description: A meta description is a short description that appears below your title tag. The maximum length is decided by Google for you; it is 150–160 characters.
Header Tags: Header tags are the headlines that give a proper structure to your content. H1 to H6 tags are used in SEO. In SEO, we can use the H1 tag at a particular time for a particular page. We always define our target keyword in the H1 tag.
URL Structure:
URL stands for Uniform Resource Locator; it is used to address any source on the internet. Always, choose user-friendly URLs. If you target your primary keywords in the URL, it helps rank your website. Don’t use hyphens or underscores for the URL. The URL should be clear and search engine-friendly.
Image Optimization:
Image optimization is basically choosing a good-quality image. Image optimization matters a lot in SEO. Also, define your image’s alt tag. Your images are defined by an alt tag. You can add target keywords to the ALT tag.
User Experience (UUX):
Website appearance matters a lot. Choose a professional web design company. Ensure your website is created using attractive theme colors and easy navigation. UX also works on multiple devices. Make mobile-friendly UX designs. Find a sample of web design created by our web designer expert.
Page Speed:
It’s an important factor for SEO ranking if you are doing everything in SEO but your website is low. It is possible for you to rank in the Google SERP. When someone comes to your website, the bounce rate will drop, and your website ranking will also drop. Make sure the website speed is a good score. Check your FCP, LCP, and CLS scores in Page Speed Insight.
Schema Makeup is a standardized code language that helps users provide additional information about website content.
An example of schema markup is here:
Robots.txt and XML Sitemap:
Robots.txt is a file that is created to stop search engines from crawling out some pages that have some privacy. Basically, it is used to allow and disallow all search engines from crawling our web pages.
XML Sitemap:
A sitemap is basically an index file where we define all our pages in a single file. It is important for SEO because when you submit your website to the Google Search Console, Google indexes all your pages in search engines.
SSL Certificate:
SSL stands for Secure Sockets Layer. Google recommends using the Secure Sockets Layer for websites.
All these are on-page services that are offered by us. We have a talented team of SEO experts to rank your website in search engines in the shortest amount of time. We are the top-rated SEO company in India. We have happy clients who read their reviews on our website’s testimonial page
